Podcast or vodcast? Choosing the right format for your message
So, you’ve got something to say. Maybe it’s a brilliant idea, a business insight, or just a really solid story about that time you nearly got a brand deal from a guy in a lift.
The big question is, do you turn it into a podcast, or a vodcast? Why not both?
At Blueprint Studios London, we work with creators, marketers, and businesses trying to figure out exactly that. Here's a guide to help you choose your format, and a little secret, whichever one you pick, our studio has you covered.
Podcast vs vodcast, what’s the actual difference?
Let’s break it down:
Podcast: Audio-only format, often distributed via Spotify, Apple Podcasts, etc. Think deep chats, ambient vibes, minimal visuals.
Vodcast: Video plus audio. A podcast you can watch, basically. Ideal for YouTube, LinkedIn, TikTok cutdowns, or looking good in a blazer while talking business.
Spoiler, one isn’t better than the other. They just work in different ways.
When a podcast might be the right fit
Audio-only makes sense if:
You’re camera-shy (we get it)
You want to keep production light and mobile
Your audience listens on the go, commuting, jogging, washing up
You’re focused on long-form, in-depth conversation without the distraction of visuals
Great for:
Thought leadership, interviews, niche community content, narrative storytelling.
Bonus, audio content is cheaper to edit and easier to repurpose into newsletters and blog posts.
When a vodcast is worth the extra effort
Vodcast means podcast with pictures. And that opens the door to:
Better brand recognition through visual storytelling
Short-form clips for TikTok, Reels, YouTube Shorts
Stronger connection with your audience, people engage more when they can see faces
Multi-platform reach, one session gives you content for audio, video, and social
Great for:
Brand content, influencer marketing, panel-style discussion, product demos, creator economy projects.
At Blueprint Studios, you don’t have to choose
Here’s where we make things simple,
We don’t charge differently for podcasts or vodcasts.
That’s right, whether you’re just recording audio or going full multi-camera with lights, action, and lip gloss, our studio hire rate stays the same.
So if you just want to keep it audio-only, that’s cool. But if you feel like capturing video too, we’ve got the lights, cameras, and friendly crew standing by. You might as well.
How we support both formats equally
At Blueprint Studios London, we’ve built a flexible space that works for either format, or both:
For podcasts
Broadcast-quality microphones
Sound-treated sets
Easy remote guest dial-in
Live monitoring from our dedicated gallery
For vodcasts
Multi-camera 6K setup
Pre-lit, ready-to-roll studio sets
Live switching means minimal editing required
Instant media transfer, fast post-production turnaround
All included. All on your terms.
It’s your message, we’re just here to amplify it
Whether you're audio-only, camera-ready, or still deciding, we’re not here to upsell, just to make it easy.
No extra fees. No judgment. No pressure.
Just a great studio, set up for whatever format suits your content and your comfort zone.